(And never experience Law Firm marketing anxiety again!)
🧗 Target 1 - Getting Started
In the First Month, we meet for one hour to discuss targets 1-4, including setting objectives for your content creation future and establishing a 90-day plan.
🧠 Target 2 - Foundation
Starting, refreshing or repurposing a channel? Small optimizations to maximize immediate return. Develop Intro and Video #1 idea.
📜 Target 3 - Script
Develop a base script template (or bullet points) for your recordings. Plan a simple (but durable) dedicated recording area. Learn about the simplest video editor.
📷 Target 4 - Record
The sooner a new video is published, the better. None of this work matters if we never publish. Overcome mindset blocks and press the publish button.
⚙️ Target 1 - Publishing
In the Second Month, we meet for one hour to review the prior month's targets and discuss new goal, including creating and publishing more videos.
💡 Target 2 - Research
Review content creation objectives and competition within niche. Identify and curate topic ideas for the next Big Five video set. Batch recording.
📑 Target 3 - Organization
Keep all of your titles, scripts and video assets organized. Teach your team to use and provide support so you can create more content quickly.
🧘🏼♂️ Target 4 - Getting Help
Onboard members of your current team or identify new sources of support for video editing, thumbnail creation, uploading and content management.
🌎 Target 1 - Diversify
In the Final Month, we meet for one hour to review the prior months, and discuss plans to expand to other forms of content (i.e., shorts, long-form).
⚖️ Target 2 - Niche
Refine your research and learn how to identify topics viewers want to see and the algorithm is serving. Develop a notification and follow system to follow trends.
🎯 Target 3 - Analyze
What do the analytics say about your content and how can we improve? Title, thumbnail, click-through-rate, retention curve and other metrics review.
🚀 Target 4 - Next 10 Videos
Define and create your next 10+ videos using the systems we built together. Transition to quarterly meetings with our next meeting in 90 days.
Immediate access to the YouTube Client Cash Machine Masterclass for Lawyers.
Including Lifetime access to the Full Mindmap (Pictured Below)
Learn the basic content creation principles that will help your law firm generate C.A.S.H. using video.
CHOOSE the Right-Fit Clients
Identify the right-fit clients for your firm. Work with clients you enjoy working with on cases you enjoy working on.
AWAKEN to their Desires
Gain understanding of your prospective client's concerns, personally, professionally and legally.
SERVE their Needs
Discover what your prospective clients are really seeking as they search for a lawyer and make sure you deliver.
Help them HIRE You
Build a system to convert online viewers into offline clients while delivering value every step of the way.
Bonus: Editing & Thumbnails
Learn how to use a powerful, extremely easy-to-use video editor and create highly clickable thumbnails.
That's how I felt!
I wasted YEARS of time on dead end-strategies and THOUSANDS of dollars on bad marketing when trying to grow our firm.
When the pandemic hit, I knew I had to make a serious change or risk losing our entire business. I went virtual and jumped into content creation. Fast forward to today: I've been fortunate enough to have built an amazing channel with a thriving online community that has translated well into a fun and fulfilling offline law practice.
And now, I built this Community for other Lawyers so you don't have to suffer all the wasted effort I did while having fun creating a content-filled future for yourself, your family and your Firm.
I hope to see you soon as we Amplify your next 90 days!
Robert Gouveia, Esq.